Content that connects with B2B buyers.
By the time a B2B tech buyer contacts a vendor, they already have a shortlist. I build the authority assets that put your business at the top of that list.
Through a streamlined process, I move quickly through strategy, writing, design, and video editing, giving you a complete content campaign in two weeks.
Rather than gatekeeping your creative assets, I hand over all the editable design files so your team can hit the ground running with further iterations.
An integrated content campaign built from a single 60-minute interview or workshop. I extract the insights from your experts and build a comprehensive strategy brief for your approval.
- One 60-minute executive interview or strategy workshop
- 2,500-word designed whitepaper, branded to your identity
- Three 60-second thought leadership videos
- Two LinkedIn PDF carousels
- Five branded social tiles with post copy
- Landing page copy and 2 x launch emails
- 8-week posting playbook
- One round of revisions per asset
Designed for selling into a multi-stakeholder buying committee. Assets are designed for different roles across your audience.
- 90-minute strategy workshop with buying-committee mapping
- Two 60-minute executive interviews
- 2,500-word designed whitepaper for the primary buyer
- 2-page executive briefing document for CEOs
- 1-page operational summary for CTOs
- Five 60-second videos
- Two carousels
- Eight social tiles with post copy
- Landing page copy, two timed launch emails, 8-week posting playbook
- One round of revisions per asset
- 45-minute post-campaign review
Real human writing, from a real conversation. Every article here is 100% written by an experienced human writer working from a recorded interview with your expert, so it carries their personal anecdotes, their unique expertise, and their sense of humour. Audiences on LinkedIn have become very good at spotting AI generated content and scrolling past it. This is the antidote.
- One 60-minute executive interview, recorded and mined for real stories
- Three thought leadership articles of approximately 1,200 words
- Written entirely by a human, with personality and a point of view
- Additional research and statistics included and hyperlinked to add authority
- Rewritten executive bio for LinkedIn and your website
- One round of revisions per asset
For sales teams looking for a fresh approach to their messaging strategy. I work with sales leaders to help them sharpen and polish the content they use to pitch their clients.
- 60-minute executive interview or strategy workshop
- 16-slide master sales deck, fully editable
- 2-page solution brochure or business capability statement
- 1-page solution technical brief
- Two rounds of revisions per asset
Annual pricing discounts
If content is an ongoing need rather than a one-off, I offer the following annual discounts. These are delivered at a quarterly cadence throughout the year, with additional strategy meetings built in at no additional cost.
- The Core Campaign x 4: $16,990 incl GST (save $2,970)
- The Committee Campaign x 4: $22,990 incl GST (save $4,970)
- Thought Leadership Starter x 4: $5,990 incl GST (save $1,970)
What clients say
“Hamish is creative and commercially smart – he takes care to ensure that whatever he produces sits within the strategy of the organisation and above all, he is a great writer – combining accuracy and creativity.”
Coran LillIRESS
“Hamish is a very gifted and experienced copywriter and our clients are always happy with the B2B content he develops for them.”
Jeff YangSocialGen
“Hamish has a unique talent for crafting a message or a story and his writing is always of an exceptionally high standard. He consistently puts in the extra mile to ensure that his clients get the work they need to achieve their goals.”
Jacinta CrabtreeHealthcert International